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Sugaring NYC -
Midtown

5 W 30th St
New York, NY 10001
Call Us
(646) 490-7353

Why Sugar Waxing is so much better than regular wax?

Learn why thousands of waxing customers are switching to Sugaring every month.

Sugar paste, a 100% natural product crafted in the USA, is so pure that it can be ingested. In contrast, conventional wax is composed of rubber resins and other potentially harmful chemicals, often posing risks to the skin. When melted and applied, wax frequently results in hair breakage, leading to issues such as ingrown hair, irritation, and bumps. The need for high temperatures to liquefy hot wax can cause burns and scarring. In contrast, sugaring paste is applied at body temperature, ensuring it never burns the skin. Cleaning up sugar paste is effortless with water, leaving no sticky residue after a treatment. Waxing, on the opposite side, requires chemicals to remove its residue from your skin. Sugaring paste doesn’t adhere to live skin cells, minimizing discomfort and reducing trauma to the skin. Wax, on the other hand, can adhere directly to live skin cells, making waxing more painful and irritating. Additionally, sugaring acts as an exfoliant, removing dead skin cells as it removes the hair. Sugaring is also known for its magical ability to treat skin discoloration and blemishes. Our customers say: “Once you try Sugaring – you will never go back to waxing”. We guarantee that!

Sugaring NYC Midtown location is centrally located at 5W 30th Street, New York, NY 10011. Sugaring NYC is all about organic hair removal and innovative sub-services like Keratin Lash Lift and Brow Lamination. Midtown NYC team of State-Licensed Estheticians are here for you for all your Sugaring Waxing needs. Once you try Sugaring, we bet you never go back to waxing. We make our sugaring paste in small batches at our US-based facility.
We use 100% organic ingredients: lemon juice, water, and sugar. You can even eat our sugar paste like a candy.

  • Sugaring paste is applied at body temperature and will not burn your skin. Hot wax must be heated to a high temperature in order to become liquified, which can cause burning and scarring. 
  • Sugar paste can be cleaned up easily with water. You will never leave a sugaring treatment feeling sticky. Since wax contains resins, chemical solvents are required to remove its residue.

Book Your Sugaring Waxing, Lash Lift or Brow Lamination appointment at Sugaring NYC – Midtown.

Services & Prices

Brazilian Bikini -V
$70
For guests with a vagina. All hair is removed, including front, back, sides, and everything in-between. If you prefer to leave a thin strip of hair on top, this is still considered a Brazilian.
Brazilian Bikini – X
$80
For guests with a penis, non-binary, or in transition. All hair is removed, including front, back, sides, and everything in-between. If you prefer to leave a thin strip of hair on top, this is still considered a Brazilian.
Full Bikini
$55
Full Bikini Sugaring is for those who are looking for something in-between a Bikini (Sides Only) and the Brazilian. It removes as much hair as you want from the top and a small portion of hair from the sides of the vaginal lips. No hair is removed from the labia or in between the buttocks.
Bikini Sides Only
$40
Bikini Sugaring is a cleanup outside the lines of the bathing suit or underwear line. Depending on your preferences, sometimes a little hair is taken off the top.
Brazilian-V + All Inclusive V-Facial
$135
Brazilian Sugaring, Accompanied by All Inclusive Vajacial. For guests with a vagina. All hair is removed, including front, back, sides, and everything in-between. If you prefer to leave a thin strip of hair on top, this is still considered a Brazilian. * promotional offer: Cannot be combined with other discounts or offers.
All Inclusive VAJACIAL- (BIKINI not included)
$60
Vajacials can ONLY be done on the HAIRLESS skin and is best when done right after a sugaring service. Be sure to add on the Brazilian or Full Bikini if you need one.
Inner Thigh
$20
Stomach Strip
$10
Butt Cheeks
$35
Butt Strip
$30
Underarms
$25
Full Arms
$55
Half Arms
$45
Fingers
$15
Full Legs
$95
Lower or Upper Legs
$55
Full Stomach
$45
Lower Stomach
$25
Breast
$25
Nipples
$15
Full Back
$70
Half Back
$40
Shoulders
$30
Hands
$20
Chest
$50
Toes
$15
Feet
$20

Location Hours

Book Your Appointment in this location.

Sugaring NYC - Midtown
4.3
Based on 163 reviews
Nasthalia Casimir
Nasthalia Casimir
1737134703

Avenna is amazing! 10/5 stars!! This is my second time seeing her and after having a bad experience at the Astoria location, I am really happy to have found her. She completely changed my view of Sugaring NYC and I will be a regular for her moving forward.

Dee Block
Dee Block
1736535197

I got sugared by crystal and Let’s just say, I will be Booking future appointments with Crystal she’s amazing and gentle A++++++++

Thea
Thea
1735968180

Got a lash lift here and it was perfect! Crystal my technician was so nice and attentive. Space was clean and studio was warm even on a chilly day.

Natalie Alcide
Natalie Alcide
1734230063

Avenna is THE BEST! Ensures her clients feel comfortable and is super knowledgeable. Highly highly recommend.

Christina Totton
Christina Totton
1734212902

Avewna did a great job on my eyebrows. It was my first time using the Sugaring process. She explained it well, walked me through her steps and continued to check in with me to ensure that I was comfortable with how my eyebrows were looking to ensure the shape was perfect.

Dana Peart
Dana Peart
1733880445

Liz, was truly exceptional!! From the moment she greeted me it was such a comforting vibes. She’s full of great insights!!! Much love Liz see ya next month.

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